In an increasingly competitive landscape, accurately understanding customer sentiment is more crucial than ever. Traditional feedback mechanisms often fall victim to biases that can obscure the true voice of the customer, leading to misguided strategies and missed opportunities. This live workshop will reveal how artificial intelligence can revolutionize the way organizations interpret customer sentiments and enable clearer insights.
Join Tanya Fowler (Head of Customer Experience, FCT) as she explores the innovative ways AI can be leveraged to reduce bias in customer feedback.
Attend to learn:
- Real-world examples showcasing successful implementation of AI-driven bias reduction strategies
- About cutting-edge technologies that effectively gather and analyze customer feedback
- Best practice for fostering a culture of continuous improvement and collaboration across departments
Whether you are a seasoned Customer Experience (CX) professional or looking for new avenues to harness the power of AI, this session will equip you with the knowledge and tools needed to achieve a more authentic understanding of your customers’ experiences. Don’t miss your opportunity to unlock the secrets of unbiased customer sentiment analysis and drive meaningful improvements in your customer experience strategy!
P.S. Attend live for your chance at four $50 gift cards for highest engagement!
Speakers:
As an advocate and change agent, Tanya champions the customer's voice. Tanya’s career trajectory has included roles in legal, customer support, operations, sales enablement, and marketing with one primary focus – placing the customer at the centre of all business decisions.
She became Canada’s 79th Certified Customer Experience Professional in January 2021 and leads CX strategy, focusing on driving a customer-centric culture and championing the voice of FCT’s customers to cultivate, motivate, and implement change to support the delivery of industry-leading experiences.
In October 2021, Tanya led FCT to their first CX industry recognition as they received the prestigious ‘Customer Centricity in B2B’ award from the North American Customer Centricity Awards, which also earned second place standing in the Customer Centricity World Series Awards for the same category. Tanya also received the honour of being named “Woman of Influence” by Canadian Mortgage Professional for her work in the mortgage industry.
In 2022, Tanya was named “Emerging Leading in CX” by the CXPA and led FCT’s winning recognition for “Best Measurement in CX” and “Customer Insight & Feedback VOC” awarded by the North American Customer Centricity Awards.
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